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    [創意企劃]造節策略是否依然有效?來看《9.9超級購物節》在疫情下的表現,蝦皮購物如何創造節慶熱度?
    品一品電商
    • 3 天前
    • 2 分鐘

    [創意企劃]造節策略是否依然有效?來看《9.9超級購物節》在疫情下的表現,蝦皮購物如何創造節慶熱度?

    電商業者造節連連,618、99、雙11、雙12等購物節下半年接連上檔,當網購節日越來越頻繁,造節策略是否依然有效?今年自2月起全球疫情持續延燒,促使消費行為、電商市場版圖產生質變,國人為了避免群聚,待在家中的時間較過去更長,因此帶動「宅經濟」發酵,剛剛落幕的《9.9超級購物...
    0 次瀏覽0 則留言
    [電商趨勢]消費習慣回不去了!蝦皮購物四大洞察,留住疫後網購新面孔
    品一品電商
    • 3 天前
    • 4 分鐘

    [電商趨勢]消費習慣回不去了!蝦皮購物四大洞察,留住疫後網購新面孔

    各位品牌賣家是否發現,疫情除了帶動網路銷量不斷成長,也吸引愈來愈多過去未曾謀面的「新客」與熟齡「網購新生代」?此外,原本只依據興趣來投放廣告的傳統模式似乎不再管用,而「購物車遺棄」(Abandoned Cart)雖然令人心痛,但既然這群消費者曾走到購物流程的最後一哩,他們的...
    0 次瀏覽0 則留言
    [提高數據]開放電商數據的威力!蝦皮X Facebook 廣告帶動品牌業績成長450%
    品一品電商
    • 3 天前
    • 3 分鐘

    [提高數據]開放電商數據的威力!蝦皮X Facebook 廣告帶動品牌業績成長450%

    消費者的行為和偏好數據,在提升網路廣告成效上一向扮演著關鍵角色,但網路行為的分散特性,常使得各平台所累積的數據無法互通有無。例如,消費者可能在 A 社群網站上分享個人穿搭、與喜愛的品牌粉絲專頁互動,接著到 B 購物網站購買某品牌美妝品,導致數位行銷工作者難以掌握完整的消費歷...
    0 次瀏覽0 則留言
    [行銷技巧]品牌行銷三大方向,抓住Z世代的購物衝動!
    品一品電商
    • 3 天前
    • 3 分鐘

    [行銷技巧]品牌行銷三大方向,抓住Z世代的購物衝動!

    Z世代的研究,是當前品牌行銷人最大的挑戰。相較於X世代、Y世代所處的環境,還擁有所謂的主流媒體、權威意見領袖、主流思潮等結構,千禧年前後出生12-24歲的Z世代,在網路、行動趨勢及虛擬世界的影響下,行銷溝通環境不再有主流媒體,而改由無數個小眾媒體、自媒體所取代;也不再有權威...
    0 次瀏覽0 則留言
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