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    [電商新聞]把會員寵壞!阿里巴巴包下七星級遊輪,送“剁手黨”免費出國遊
    品一品電商
    • 2017年6月10日
    • 6 分鐘

    [電商新聞]把會員寵壞!阿里巴巴包下七星級遊輪,送“剁手黨”免費出國遊

    6月10日,一艘名叫“淘氣天貓喜悅號”的遊輪從上海吳淞口國際遊輪碼頭緩緩駛出,直奔日本高知縣,開始為期五天的訪日之旅。 與一般遊輪不同的是,它的乘客基本都來自阿里巴巴頂級會員,如代表淘系最強購買力的APASS會員,及部分超級會員——這或許是阿里巴巴自推出會員體係以來,中國“骨灰級剁手黨”之間最盛大的一次聚會。按照阿里巴巴集團CMO董本洪的說法,包下這只七星級遊輪送“剁手黨”們免費出國遊,是阿里巴巴答謝會員的一點心意。 2016年,阿里會員體系升級,過億剁手黨根據淘氣值不同被劃分為普通會員、超級會員及APASS會員三個級別。被劃分出來的優質消費人群在享受優質、個性化服務的同時,也成為頂級品牌追捧的目標人群。 在船上,像榮耀、海爾、美的、聯想等國內企業,以及奢侈品牌LVMH、Burberry、資生堂等,都攜帶各自品牌向這群頂級剁手黨張開懷抱。作為主辦方,阿里巴巴試圖為頂級品牌匹配強消費能力的優質客戶,進而為他們在中國的商業之旅打開一扇門。 臨出發前,董本洪在起航儀式上表示,除了為消費者提供優質權益外,也會品牌商輸出智能化會員運營服務,助力品牌往新零
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